DUHO YI

CONTEXT

Evite is the industry standard when it comes to digital invitations. The majority of its users (hosts) are female, largely due to the fact that women typically plan more events than men. However, men also have the need to connect, especially for in-person gatherings. This gap in the market was identified, thus an app and logo concept was created for group activities that did not rely on an RSVP mechanism.

Connection

The logo represents human connection with its overlapping and intersecting elements. The magenta dot symbolizes a new idea or location realized. The purpose of the app is to allow the user to create casual, spontaneous group activities. Product concept includes the creation of an idea: a photo taken from the venue to trigger the in-person gathering.

Bradical

Bradley Trenton, The Socializer
Account Manager

Age 22, single, has a B.A. in Political Science

Bradley spends an unhealthy amount of time on men's clothings sites during his productive work day. He is an avid fan of music blogs and stays up-to-date on the latest fashion trends.

Jinfluencer

Albert Jin, The Foodie
Project Engineer I

Age 24, single, has a B.S. in Computer Science

Albert often finds himself hunting down the latest food truck during lunch and late night hours. He is obsessed with gourmet Korean tacos and shares pics of his latest treat with his network.

Idealist

Jason Deal, The Power User
Client Success Manager

Age 31, single, has a B.A. in History

Jason embodies geek-chic, leading the way as the early adopting consumer of technology. He owns multiple mobile devices and spends many weekends watching UFC/MMA fights.

Sign In
Logo and credential fields to sign in or register

Inbox
List of messages and ideas, new items marked with dots

Compose Message
Message screen with keyboard and input fields, accessible from inbox

Chat
List view of chat messages

Chat Details
Opened chat messaging with input field at bottom of screen

Create
Camera screen to create idea from new photo or library

Create Details
Idea creation with input fields after photo selection

Ideas
Grid of idea cards, new items marked with dots

Albums
Archived events spawend from ideas, sorted by most recent